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Have Kids, Paint Nails?

Mintel finds a correlation between motherhood and nail art.

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By: TOM BRANNA

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The US nail color and care market fared well during the economic slump, as women tightened their purse strings and turned to at-home nail care options versus the pricey spa alternatives. And it looks like the market has young women and moms to thank for the growth. According to latest research by Mintel, women in households with children are more likely to use most nail care products than those without children in their homes. This is particularly notable with nail art accessories where nearly a...

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